While the real estate market may hit a predictable slow down during the holiday season, there are plenty of good reasons to focus on selling your home during the holidays. Let’s take a closer look at how to be successful with your holiday real estate goals.

Call Rene Burchell today at 469-877-3303 to tour available houses for sale in Frisco and surrounding areas.

Why should I sell my home during the holidays?

Because many sellers focus on putting their homes on the market during the spring and summer months, you’ll find there is less competition during the holidays, which can mean more attention from potential buyers. Real estate transactions during the winter months are typically faster when it comes to reaching the closing table because people want to wrap things up before the end of the year.

Who buys a home during the holidays?

While we agree that it’s not usual for people to set out searching for a home during the holiday season, there are some people who are searching because of new jobs and new adventures that are planned as they move into the new year. Some buyers are looking to cash in on the tax benefits of purchasing a home before the end of the year.

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What you can count on during this time of year is that buyers who are taking the time to search for and look at homes in your area are serious about buying a home. Time is a premium luxury to many people during the holiday season, and you won’t see many people willing to attend a showing or open house unless they are incredibly serious about buying a home at this time.

Of course, there are those buyers who know this is a niche time for buying a home, and they are ready to move on the fact that there will be less competition when it comes to placing an offer. There are those potential buyers who are looking for the perfect holiday gift that will amazing someone special or their household.

During the holiday season, people tend to have time off from work due to company policy or personal vacations. Many people use this time to purchase a home and begin their move because they have a bit free time to do so.

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How can a real estate agent help sell my home?

The holidays can be a busy time for most households, and a real estate agent can help lessen the load when it comes to selling your property. Your real estate agent will understand the importance of communicating at the highest level throughout the holiday season.

You don’t want to choose a real estate agent who is too busy with their own holiday activities to pay attention to your sale. The importance of paying attention to the needs of our clients is a high priority for us, and we want to make this time of year as stress-free as possible for you.

We are skilled in using the internet to market your home, and we also understand the importance of traditional marketing methods. For this reason, we use a combination of both marketing strategies to help get your home’s listing in front of as many potential buyers as possible.

We are experienced with staging practices and open house strategies that really work when it comes to making your home appealing to buyers during the holidays. We’ll give you some tips as you keep reading, but we can offer you a more detailed plan for staging once we see your home.

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Creating a listing that is attractive to buyers is critical, and you want to set an asking price that makes sense for the market and your real estate goals. We encourage you to use the online home valuation calculator to get a foundational idea of what your home is worth, and then contact us for a more comprehensive report.

When putting together the comprehensive home value report, we look at recently sold homes in the area, any upgrades you’ve made to your home, and real estate market trends that may impact your property’s value. Once you have this report, we’ll sit down and help you come up with a number for your asking price that will increase your chances for a successful sale during the holidays.

Should I have photographs taken of my home?

Buyers in today’s real estate market have access to your home before they even drive down the street in front of your home. Listing photographs are a huge draw and can have a huge impact on the success of your home’s listing.

Real Estate Photographers

Once your home is staged to maximum appeal level, you’ll want to have professional photographs taken that can be used with your listing. Hiring an experience photographer is a key to success here because they understand the angles that are most attractive and the lighting that is needed to make the photographs catch the attention they deserve.

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We’ll help you find a photographer that is professional and understands the importance of speed during the holiday season. You don’t want to waste time waiting for photographs during this limited sale period.

How important is curb appeal?

During the winter months, it’s not unusual for a home to lose some of its appeal due to bare trees and dull landscaping. Making sure your home has that curb appeal during a holiday sale is going to set your home apart from others in the neighborhood that are also on the market.

Take some time to look around your property with an objective eye and check for chipping paint, gutters that need to be cleaned, holes in the yard, and trees that may need attention. Because there are less leaves on the trees, potential buyers have a good look at the details of your home that they may not notice other times of the year.

You may want to enlist the help of a professional landscaper who can help you make the most of the outside area when it comes to appealing plants and flowers that do well during the holiday months. Don’t forget that holiday decorations can be a plus, but you don’t want to go overboard with those and create a distraction that will be less than helpful.

Even if you live in an area like Frisco that gets minimal snow and ice even during the winter months, you want to be on alert in case the weather does show up at an open house with a few surprises. Have a plan in place to address snow and ice issues should that become a problem.

Should I decorate my home for sale during the holidays?

In an effort to appeal to a broad range of potential buyers, you want to take special care when decorating your home for the holidays when it’s on the real estate market. Since a variety of holidays are celebrated this time of year, we suggest that you use a general holiday theme that does not make buyers feel disconnected due to a specific religious observance of the holiday.

Using a winter decoration theme or a holiday colors theme can be beneficial and have a wider appeal among buyers. You want your home to look charming and welcoming during the holiday season, so take care not to use overly large decorations that can seem over-the-top to some buyers.

While you want to create a beautiful holiday atmosphere, you don’t want to distract buyers from seeing your home while they are taking in the decorations. You also want them to see themselves living in and decorating the home, and that is not as easy to do when you’ve put your thumbprint on the property in a major way.

Suggested: Step-by-Step Guide to Preparing Your Home to Sell

What do I need to know about a holiday open house?

An open house during the holiday season can attract potential home buyers who are serious about their home search and want to fit in a showing between other holiday activities. Make it easy for them to get the information they are seeking at the open house by having flyers on hand that showcase your home’s benefits and photographs.

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As your real estate agent, we will be on hand to make sure everyone feels welcome and that all questions are answered. You won’t need to be present for the open house, and we recommend that you make plans that day to enjoy some holiday festivities elsewhere.

Home Valuation

If you have a beloved family pet, you’ll want to be sure they have a place to enjoy the day elsewhere for their comfort and the comfort of those who are touring your home. Having people in and out of your home can be stressful on a pet, and you may have potential buyers attend the open house who have allergies or fears when it comes to pets.

Plan to have the house look and feel warm and inviting. If you have a fireplace, you may want to have that lit to create a soft glow in the room and add a bit of ambiance.

Place fresh flowers in beautiful vases and have soft holiday music playing in the background. We suggest something instrumental so that the lyrics are not a distraction to buyers as they walk through your home.

cup of hot drink with marshmallows and candy cane with biscuits on a plate

There’s something incredibly appealing about a holiday home that smells like cookies and freshly baked treats. Have something delicious on hand for open house browsers to snack on and consider a hot chocolate station or mulled cider if the weather is cold on the day of your open house.

Buyers will appreciate the extra effort you took to make them feel welcome, and it shows them that you have an attention to details that most likely transfers right over into the way you care for the property. Candy canes wrapped with a bow can be a beautiful way to pass along a thank you for visiting treat to those who attend your open house, and you can keep them in a bowl or vase near the front door or other entryway.

What about outside holiday light shows?

If you are the one in your neighborhood who usually takes the time to put up thousands of tiny, twinkling lights that dance to a multitude of holiday tunes, you may want to skip that task this year if you’re selling your home during the holidays. A few, well-placed lights can be festive, but a complete light show can be overwhelming and a turn-off to potential buyers.

christmas lights decor

Winter nights can be a bit dreary at times, so you do want to make sure the outside of your home is well-lit. This attention to lighting details presents your home as a safe place and looks welcoming to potential buyers.

Suggested: Guide to Buying a Home During the Holidays

With the number of people who are out and about looking at holiday lights from the warmth of their vehicle during this time of year, you may find that you reach buyers who didn’t even know your home was on the market until they ride by looking for holiday decorations. Your well-lit and welcoming home may just put the idea of home ownership into the mind of someone new.

Conclusion

If you’re serious about selling your home, you shouldn’t discount the holiday season or the potential to sell your home during this time of year. With the end of the year approaching, many buyers and investors are looking for those tax benefits that come with a large purchase right now.

The new year ahead brings new opportunities for those who are moving into a new area, being transferred for their job, or taking the leap with a new career direction. These people are in need of a new home, and your home might just be perfect for their needs.

With less competition from others who have slipped out of the real estate market due to the holidays, you’ll have the attention of more potential buyers this time of year. Selling a home during the holidays is possible, and you can have a greater chance at success if you stage your home properly, have professional photos taken, set the asking price right, and have a real estate agent on your side to handle the details.

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