By Rene Burchell
People hear "living near The Star" and picture life next to a stadium, which isn't really what this is. It's a walkable district of restaurants, offices, a hotel, and open plazas that happens to have the Dallas Cowboys headquarters at its center, and it functions as a neighborhood amenity rather than a venue you visit twice a year. Buyers who tour the surrounding streets almost always come away surprised by how little of the appeal has to do with football. Understanding what the district actually is makes it much easier to judge whether living near it suits you.
Key Takeaways
- The Star is a 91-acre mixed-use campus, not simply a practice facility.
- Homes near the district benefit from walkable dining, events, and hotel amenities year-round.
- The development helped anchor Frisco's growth along the Dallas North Tollway corridor.
- Proximity shapes home values differently depending on which side of the district you're on.
What Exactly Is The Star in Frisco?
It's the Dallas Cowboys' world headquarters and practice facility, built as a
91-acre campus through a public-private partnership with the City of Frisco. Calling it a training facility undersells it considerably.
What makes it matter to homeowners is everything built around the football operation. The district functions as a daily amenity rather than a destination you visit a few times a year.
What the District Actually Includes
- The Ford Center at The Star is an indoor venue that hosts events well beyond football throughout the year.
- The Omni Frisco Hotel gives residents a place to put visiting family without anyone sleeping on a couch.
- Restaurants and retail along the plaza mean dinner out doesn't require getting on the tollway.
- Office space within the campus has drawn employers, which puts some residents within a short commute of work.
- Public plazas and open areas host seasonal events that draw the surrounding neighborhoods together.
How Does Living Near The Star Affect Daily Life?
It puts a true walkable district within reach, which is uncommon in a city built largely around cars. Residents in the closest neighborhoods can walk or take a short drive to dinner, and that convenience becomes part of the weekly routine rather than a special occasion.
The tradeoff worth understanding is event traffic. On the busiest days, the area fills up, though the district was designed with that in mind and most residents settle into knowing which routes to use.
What Neighbors Tell Me They Appreciate Most
- Having good dining options within minutes changes how often you actually go out during the week.
- Visiting family can stay at the Omni rather than in your guest room, which many homeowners consider its own amenity.
- Events at the Ford Center bring variety to the calendar without requiring a trip into Dallas.
- The district's presence has supported steady interest in surrounding neighborhoods from buyers who want walkability.
- Being near the tollway makes the rest of the Metroplex accessible when you want it.
How Has The Star Shaped Frisco's Growth?
It anchored the Dallas North Tollway corridor and gave Frisco a recognizable center of gravity, which accelerated development around it. The city's broader rise is a story I've written about in
why Frisco became Texas' fastest-growing city, and The Star is a significant chapter in it.
For homeowners, the practical effect is that the surrounding area matured quickly. Retail, dining, and services arrived faster than they typically would in a newer part of a growing city.
What the Development Meant for Nearby Real Estate
- The corridor attracted employers, which brought buyers who wanted to live near where they work.
- Surrounding neighborhoods saw amenities and services arrive earlier than comparable areas further out.
- The district gave this part of Frisco a clear identity, which helps when buyers are choosing between areas.
- Interest from relocating buyers has stayed consistent, since The Star is often the first thing they recognize about Frisco.
- Homes with easy access to the district tend to attract a wider pool of buyers when they come to market.
Frequently Asked Questions
Which neighborhoods are closest to The Star?
Frisco Station sits directly adjacent to the campus and includes residential alongside its offices and hotels, while
Starwood is a short drive south with more than 900 custom homes across 550 acres of rolling terrain. Stonebriar sits a few minutes east for buyers who want country club living nearby. Which one fits comes down to whether you're after walkability, a larger lot, or a particular home style.
Is event traffic a real concern for residents?
It's manageable. Neighbors learn the alternate routes within a few weeks, and most tell me the benefits of the district far outweigh a handful of busy evenings.
Do homes near The Star hold their value well?
They've held up well, largely because the district keeps the area desirable to a broad range of buyers. Walkable access to dining and entertainment is a lasting advantage in this market.
Contact Rene Burchell Today
If a walkable district with real dining and event options is high on your list, the neighborhoods around The Star deserve a serious look, and I'd be glad to show you how they differ from one another. Some put you within walking distance, while others trade a few minutes of drive time for a larger lot.
Whether you're relocating to Frisco or moving within the city and rethinking what you want nearby, let's talk about which area fits how you'd actually spend your time. Reach out to me,
Rene Burchell, and I'll help you sort through the options.
